Stop Making Your Brand Wear Lipstick: Show the Identity You’ve Been Hiding.
You can’t fix a confused brand by putting lipstick on it.
A new color palette? Lipstick.
A trendy Canva template? Lipstick.
Another aesthetic pivot? Lipstick.
Perfectly polished quote graphics? Seriously… just lipstick.
And here’s the hard truth the algorithm won’t tell you:
If you’re hiding who you are, no amount of lipstick will save your brand.
It doesn’t matter how pretty the packaging is if the identity underneath is unclear, the whole thing falls apart.
Creators keep trying to gloss over their confusion instead of dealing with the real issue:
They don’t know who they are online.
They don’t know what parts of themselves their audience actually connects with.
Their content doesn’t feel like them — it feels like someone they follow.
And they’re exhausted from painting over a brand that keeps slipping out of their hands.
So let’s wipe off the gloss and get into what actually matters.
Understand Who You Are Online
(Stop choosing colors before you choose your identity.)
Putting lipstick on a brand without knowing who you are is like showing up to a photoshoot without knowing the theme.
You’re not choosing a vibe.
You’re guessing.
And your audience can tell.
Your online identity is the concentrated version of you:
your voice, your humor, your edge, your softness, your ambition —
the things people would actually remember if they met you in person.
Find that first.
Lipstick later.
Uncover the Parts of Yourself Your Brand Has Been Hiding
(The stuff underneath the lipstick.)**
Most creators aren’t bland, they’re edited. Say that out loud
They’ve cropped out the parts of themselves that feel “too much”:
too loud, too weird, too emotional, too ambitious, too sarcastic, too vulnerable.
But here’s the scandalous truth straight from our 90s gossip column:
The parts you’ve been hiding are the parts that make your brand impossible to ignore.
Your brand doesn’t need more polish. It needs permission.
If your brand feels this way, this workshop is where your clarity begins.
Access How to Crack Your Personal Brand Code
Create Content That Finally Feels Like You
(Not like your favorite creator’s lip gloss shade.)
If your content feels stiff, unnatural, or performative, it’s because you’re trying to look “right” instead of real.
When you stop dressing your content in a borrowed personality, something magical happens:
You actually enjoy creating again.
You stop rewriting the same caption 17 times.
Your ideas flow.
Your audience responds.
Your brand starts to feel like home.
That’s because your real voice, not the lipstick is finally doing the talking.
Build a Brand Rooted in Identity, Not Trends
(Because lipstick trends change every season.)
Trends expire.
Templates blend in.
Aesthetics rotate every 8 weeks.
Identity? That’s the one thing that doesn’t have an expiration date.
When you build your brand from the inside out, you create something:
honest
durable
magnetic
unmistakably yours
You stop trying to “keep up” and start standing out effortlessly…
because nobody can replicate your identity.
Lipstick can be copied.
YOU can’t.
Wipe Off the Lipstick. Show the Real You.
Stop trying to gloss over a brand that’s begging for honesty.
Stop polishing the surface when the gold is underneath.
Your audience doesn’t want another pretty template or curated persona.
They want you, unedited, unfiltered, and finally aligned with the identity you’ve been hiding.
The world has enough lipstick.
It’s waiting for the real face.