Original or Obsolete: The Choice Every Creator Faces.
The Power Is in Your Print. Look down at your fingertip. That swirl, that whorl, that looping design? No one else on Earth has it. Not your sister, not your mentor, not the creator you can’t stop comparing yourself to on Instagram.
And yet, scroll your feed. How many posts look identical? How many voices blur into one? We live in an era where everyone is trying so hard to be “different” that they’ve ended up the same.
Here’s the irony: your quirks, your story, your contradictions, your messy edges, those very things are what make you unclonable. But most people file them down to fit the algorithm. They copy trends, mimic their competitors, or play it safe with templates that promise quick engagement. And in doing so, they erase their fingerprint.
Let’s call it what it is: creative self-sabotage.
Why We Copy Each Other
We copy because it feels safe. Because if something “worked” for her, maybe it’ll work for us. Because deep down, being truly seen is terrifying but what if our weirdness repels instead of attracts?
But here’s the cost: when you blend in, you disappear. And no algorithm tweak or hashtag hack will save you from invisibility.
How to Start Showing Up as You
Mine Your Story. Stop skipping over the chapters you think no one cares about. Your backstory, your scars, your wins, your obsessions, these are the raw materials of your brand. Write them down. Own them. Share them.
Amplify Your Quirks. That thing you think is “too much”? That’s usually the hook. Whether it’s your dry humor, your obsession with leopard print, or the way you swear like a sailor but teach like a sage and put it front and center.
Create From Alignment, Not Algorithms. Before you post, ask: Is this me, or is this mimicry? If it feels like a watered down version of someone else, scrap it. Better one raw, real post than ten clones.
Stamp Everything You Touch. Your visuals, your captions, your offers , they should all carry your print. Not literally, but energetically. When people see it, they should know it’s yours without checking the handle.
Get Comfortable Polarizing. If you’re truly showing up, some people won’t get you. Good. That’s proof you’re standing for something. Let them scroll past. You’re not here for everyone, you’re here for your people.
Becoming Unclonable
Unclonable doesn’t mean loudest. It doesn’t mean trendiest. It means being so rooted in your own print that duplication is impossible. It means making choices in your brand and business that reflect your DNA, not someone else’s blueprint.
So next time you’re tempted to copy, remember your fingertip. Billions of people on this planet and you are the only one with that print.
The power is in your print. Use it.