Hang Up On Your Past: Why Copying Other Coaches Isn’t Working (and What To Do Instead)
We’ve all done it.
Scrolled through Instagram, saw a coach or content creator killing it, and thought: “If I just write captions like hers, maybe I’ll get clients too.”
So you save the post. You tweak the words. Maybe even buy a “done-for-you” template pack.
And for a second, it feels safe. You’re doing what works for someone else.
But then… crickets. No new clients. No engagement. Just the sinking feeling that you’re shouting into the void.
Here’s the truth: copying other coaches isn’t the shortcut you think it is. It’s the very thing keeping you stuck.
Why Copying Fails Every Time
When you borrow someone else’s words, vibe, or style, you borrow their results too — and guess what? Those results don’t transfer.
Their clients connect to their story, not yours.
Their captions reflect their voice, not yours.
Their visuals are tailored to their brand, not yours.
Copying dilutes your voice until you sound like everyone else. You become inconsistent and your brand doesn’t feel cohesive or genuine. And in today’s online world, sameness = invisibility.
The Deeper Problem
Copying isn’t just a marketing issue. It’s a confidence issue.
When you’re unsure of your own edge, it’s tempting to lean on someone else’s. But the more you do, the further you drift from your own power.
And your audience can feel it. If you don’t sound confident in your own skin, why should they trust you to lead them?
What To Do Instead
Find Your Unclonable Voice
Ask yourself: What do I believe that most people in my industry are afraid to say out loud? That’s your raw edge.Use Inspiration, Not Imitation
See something you like? Ask: How would I say this in my voice? Inspiration becomes originality when you filter it through your story.Invest in Your Own Systems
Instead of borrowing other people’s strategies, build your own toolkit. That’s why I created the CaptionBook — to help you unlock language that actually sounds like you.
The Invitation
It’s time to hang up on your past — the copy-pasting, the comparing, the trying to fit into someone else’s brand.
Because the truth is, what feels safe is keeping you invisible.
And what feels scary is showing up as your full, unclonable self — is exactly what will attract the clients you’ve been waiting for.
👉 Want to start speaking in a voice no one can copy? Grab the CaptionBook (coming soon)and learn how to turn your real story into content that connects and converts.
